What Not To Post On LinkedIn: Avoid These 14 Mistakes

What Not to Post on LinkedIn: LinkedIn is not just another social platform—it’s the world’s largest professional networking hub, with over 1 billion members across 200 countries. Unlike Instagram or Facebook, LinkedIn is a space where career growth, brand building, and professional networking thrive.

Yet, despite its business-first atmosphere, many professionals and brands unknowingly sabotage their credibility by posting the wrong kind of content.

So, what not to post on LinkedIn?
That’s exactly what we’re about to explore.

At The Info Technologies, we specialize in LinkedIn marketing and brand positioning—helping businesses and individuals craft content that builds authority rather than undermines it. In this comprehensive guide, you’ll learn what types of posts to avoid and how to make your LinkedIn content more impactful.

1. Avoid Controversial or Polarizing Topics

LinkedIn is not the place for heated debates or strong opinions on politics, religion, or social controversies.
Unlike platforms designed for personal expression, LinkedIn is meant for professional dialogue.

Don’t Post:

Political rants or opinions about elections
Religious views or spiritual debates
Polarizing global issues without professional context

Do This Instead:

Share thought leadership on industry ethics, diversity, or innovation
Discuss professional implications of world events (e.g., “How AI Regulations Impact Digital Marketing”)

Remember, your LinkedIn audience includes employers, clients, and peers—not just friends or followers.

2. Don’t Share Low-Quality or Irrelevant Content

If your goal is to build a strong professional image, avoid irrelevant memes, jokes, or clickbait content.
While light humor can work occasionally, too much of it makes your brand appear unprofessional.

Don’t Post:

Random memes or viral videos unrelated to your industry
Selfies without a professional story
Personal vacation photos

Do This Instead:

Share case studies, industry trends, or company success stories
Use humor strategically—perhaps through a marketing joke or relatable industry meme

At The Info Technologies, we’ve seen brands triple their engagement simply by aligning content with their brand voice and target audience.

3. Avoid Sharing Confidential or Sensitive Information

This might sound obvious—but it’s one of the most common LinkedIn mistakes professionals make.
Confidential company data, private client updates, or insider news can damage your credibility and even lead to legal consequences.

Don’t Post:

Screenshots of internal dashboards or confidential reports
Salary details or sensitive HR discussions
Unapproved client information

Do This Instead:

Share generalized insights like “Our team boosted LinkedIn engagement by 60% this quarter”
Showcase achievements that respect NDAs and data privacy

Being ethical online builds long-term trust—and LinkedIn is all about trust-driven networking.

4. Don’t Oversell or Spam Your Network

While LinkedIn is a great place for lead generation, it’s not meant for constant self-promotion.
Nothing turns off a professional audience faster than a feed filled with pushy sales pitches.

Don’t Post:

Daily “Buy Now” or “Contact Me” posts
Tagging dozens of people in irrelevant promotional content
Repetitive posts about your products or services

Do This Instead:

Share educational or problem-solving content related to your services
Use the 80/20 rule — 80% valuable insights, 20% promotion
Post client success stories or testimonials that naturally highlight your expertise

At The Info Technologies, we help clients balance promotional messaging with value-driven storytelling, which converts far better over time.

5. Avoid Negativity and Complaints

No one likes to follow negativity. LinkedIn users prefer uplifting and solution-oriented content.
Complaining about your job, clients, or co-workers not only hurts your image but also signals unprofessionalism.

Don’t Post:

“My manager doesn’t understand me” type posts
“Clients are so difficult to work with” rants
Vague “venting” posts without purpose

Do This Instead:

Share lessons learned from challenges
Post about how you overcame professional setbacks
Celebrate growth, not grievances

Positive storytelling fosters engagement and inspiration, key to growing your LinkedIn presence.

6. Don’t Copy Content Without Giving Credit

Plagiarism on LinkedIn is more common than you’d think. Sharing someone else’s post or infographic without attribution can damage your brand reputation.

Don’t Post:

Copy-pasted articles or status updates
Screenshots of other creators’ work without credit
AI-generated posts without editing or personalization

Do This Instead:

Repost content with a “Shared via @AuthorName” mention
Add your own commentary or perspective to curated posts
Use original insights or visuals that reflect your brand voice

At The Info Technologies, we encourage brands to create authentic, personalized content—because credibility grows from originality.

7. Avoid Posting Too Frequently

Consistency matters—but spamming your audience can have the opposite effect.
Posting 3–5 times per week is ideal for most brands. More than that, and your audience may feel overwhelmed.

Don’t Post:

Multiple posts a day
Repetitive updates with no new insight
Comment-bait content for algorithmic gain

Do This Instead:

Plan a LinkedIn content calendar
Alternate between educational, storytelling, and interactive posts
Focus on quality over quantity

LinkedIn’s algorithm prioritizes engagement, not volume and we at The Info Technologies know how to optimize for both.

8. Don’t Ignore Comments or Engagement

You can’t just post and vanish.
LinkedIn’s strength lies in relationship-building, so ignoring engagement opportunities is a missed business opportunity.

Don’t Do:

Post and disappear
Ignore comments or questions
Miss out on tagging collaborators or clients

Do This Instead:

Reply to comments within 24 hours
Ask questions to spark discussion
Acknowledge and tag contributors in your posts

Pro tip: LinkedIn’s algorithm rewards posts with active comment threads, boosting visibility and credibility.

9. Avoid Unverified or False Claims

Accuracy is non-negotiable. Sharing unverified information or false statistics can damage your professional image.

Don’t Post:

Outdated or exaggerated data
False claims about clients or competitors
Misleading success metrics

Do This Instead:

Cite authentic sources like HubSpot, LinkedIn Reports, or Statista
Use real case studies with measurable results
Be transparent about growth journeys

Credibility is your biggest asset—guard it carefully.

10. Don’t Overshare Personal Life Updates

LinkedIn isn’t Facebook.
Your followers expect professional insights, not personal diary entries.

Don’t Post:

Relationship updates or family drama
Health or emotional rants
Personal milestones unrelated to work

Do This Instead:

Share career milestones, certifications, or lessons learned
Relate personal stories to professional growth
Keep it real, but relevant

Authenticity works when it aligns with your personal brand narrative.

11. Avoid Using Hashtags Incorrectly

Hashtags are essential for discoverability—but misuse can limit reach or make your post look spammy.

Don’t Post:

15–20 random hashtags per post
Irrelevant or trending tags not related to your content
Hashtags with spelling errors

Do This Instead:

Use 3–5 targeted hashtags like #LinkedInMarketing, #DigitalBranding, #B2BMarketing
Include your company hashtag (#TheInfoTechnologies)
Research which hashtags your audience follows

Strategic hashtags amplify visibility and with The Info Technologies’ hashtag strategy, clients have seen 2x engagement growth.

12. Don’t Forget to Add Value

Every post should have a purpose—to educate, inspire, or engage.

Don’t Post:

Generic quotes without context
One-line updates with no value
Irrelevant reposts just to stay active

Do This Instead:

Offer tips, insights, or data-backed advice
Use carousel posts, infographics, and videos
Provide calls-to-action (CTAs) encouraging discussion or website visits

Remember: Value is the currency of engagement.

13. Don’t Ignore Visual Branding

Visuals play a massive role in how your content performs.
A blurry photo or unbranded graphic can instantly reduce credibility.

Don’t Post:

Low-resolution images or pixelated logos
Unbranded or inconsistent visuals
Poorly designed infographics

Do This Instead:

Use brand-consistent templates (colors, fonts, logo)
Maintain a clean, minimal aesthetic
Optimize for 2240px × 1260px (LinkedIn ideal size)

At The Info Technologies, we create high-converting LinkedIn visuals that drive both reach and recognition.

14. Don’t Post Without Proofreading

A single typo can make your post look careless.
Proofreading ensures you maintain professionalism and clarity.

Don’t Post:

Grammar or spelling mistakes
Unformatted paragraphs
Inconsistent tone

Do This Instead:

Double-check grammar before posting
Use tools like Grammarly or ChatGPT proofreading
Keep tone conversational yet professional

Your content reflects your brand—so make every word count.

Conclusion: What Not to Post on LinkedIn

LinkedIn is your digital resume, portfolio, and stage—all rolled into one.
Every post you publish shapes how employers, clients, and peers perceive you.

By avoiding the pitfalls we’ve discussed and focusing on strategic, valuable, and authentic content, you’ll not only grow your network but also attract meaningful professional opportunities.

At The Info Technologies, we help brands and professionals master LinkedIn marketing—from content strategy and design to analytics and growth.

Ready to Build a Professional LinkedIn Presence?

Let’s transform your LinkedIn into a lead-generating machine!
Contact us at theinfotechnologies@gmail.com
Visit: www.theinfotechnologies.com

1. Avoid Controversial or Polarizing Topics

Don’t Post:

Do This Instead:

2. Don’t Share Low-Quality or Irrelevant Content

Don’t Post:

Do This Instead:

3. Avoid Sharing Confidential or Sensitive Information

Don’t Post:

Do This Instead:

4. Don’t Oversell or Spam Your Network

Don’t Post:

Do This Instead:

5. Avoid Negativity and Complaints

Don’t Post:

Do This Instead:

6. Don’t Copy Content Without Giving Credit

Don’t Post:

Do This Instead:

7. Avoid Posting Too Frequently

Don’t Post:

Do This Instead:

8. Don’t Ignore Comments or Engagement

Don’t Do:

Do This Instead:

9. Avoid Unverified or False Claims

Don’t Post:

Do This Instead:

10. Don’t Overshare Personal Life Updates

Don’t Post:

Do This Instead:

11. Avoid Using Hashtags Incorrectly

Don’t Post:

Do This Instead:

12. Don’t Forget to Add Value

Don’t Post:

Do This Instead:

13. Don’t Ignore Visual Branding

Don’t Post:

Do This Instead:

14. Don’t Post Without Proofreading

Don’t Post:

Do This Instead:

Conclusion: What Not to Post on LinkedIn

Ready to Build a Professional LinkedIn Presence?

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