(How The Info Technologies uses “LinkedIn Pinpoint” to help clients scale with precision and ROI)
“In B2B, it’s not about reaching everyone — it’s about reaching the right ones, at the right time, with the right message.”
LinkedIn Pinpoint: In the crowded digital landscape, most businesses fall into two traps when doing LinkedIn outreach:
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Spray-and-pray: blasting InMails and connection requests to vast audiences with little segmentation or personalization.
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Overcomplicated first-touch: spending weeks creating perfect nurture funnels before ever making contact.
LinkedIn Pinpoint offers a smarter third way — a precision-driven, account-based, insight-led approach to target, engage, and convert decision-makers. At The Info Technologies, our deep focus on LinkedIn Pinpoint has become a key differentiator for B2B clients who want scalable but high-quality lead pipelines.
What is LinkedIn Pinpoint (and how it fits in your funnel)
LinkedIn’s evolution: from generic reach to account-level precision
LinkedIn historically has been valuable for professional networking, content publishing, and some lead gen through ads or InMails. But many marketers struggled with scaling outreach without becoming spammy.
LinkedIn Pinpoint is a capability (or set of practices/approaches) that allows teams to:
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Define your Ideal Customer Profile (ICP) at an account (company) level
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Map decision-makers and influence networks within those accounts
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Prioritize accounts based on fit, signals, and behavioral intent
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Create synchronized, multi-step outreach sequences (across LinkedIn and other channels)
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Align marketing and sales workflows for coordinated account engagement
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Measure and iterate based on account-level metrics (meetings, opportunities, pipeline, etc.)
Unlike a bulk InMail campaign, Pinpoint is about precision, personalization, and progression. You treat each account like a micro-market, not just another contact list.
LinkedIn Pinpoint is not a single tool but a disciplined methodology supported by LinkedIn’s features (e.g. Sales Navigator, InMail, profile views, engagement signals) plus your own CRM, content, and process.
What LinkedIn Pinpoint is not
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It’s not random mass outreach
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It’s not purely automated messages (without human insight)
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It’s not about vanity metrics (views, likes) — it focuses on conversions, engagement, pipeline
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It doesn’t remove the need for good messaging, content, or value proposition
When done correctly, LinkedIn Pinpoint is a systematic funnel engine for B2B prospecting with precision and predictability.
Why LinkedIn Pinpoint is a must-have in today’s B2B marketing
1. Saturation of generic outreach
As more B2B teams send InMails and automated sequences, prospects have grown resistant. Generic messages are ignored, and response rates drop. To cut through, you need hyper-relevance.
2. Efficiency in resource allocation
You only have so much time, content, and budget. Pinpoint ensures those resources focus on the highest-potential accounts rather than diluted across poorly fitting ones.
3. Sales-Marketing alignment
Pinpoint creates a shared playbook between marketing and sales: the same target accounts, messaging themes, metrics, and outreach plans. No more “silos” or duplicated effort.
4. Data-driven refinement
Because you’re working account by account, you can see what sequences, messages, or touchpoints are working — and scale what succeeds. The feedback loop is tighter.
5. Better ROI and predictability
With proper targeting and measurement, you reduce wasted outreach and increase conversion yield (meetings, pipeline, deals). Over time, you can forecast pipeline more reliably.
Thus, LinkedIn Pinpoint brings structure, discipline, and performance to what used to be largely guesswork.
The Info Technologies’ LinkedIn Pinpoint Methodology: 7-Step Framework
Here’s how we at The Info Technologies deploy LinkedIn Pinpoint (you can adapt this to your scale, tools, and team).
Step 1: Define & Validate Your ICP (Ideal Customer Profile)
Before sending messages, you must know which accounts matter. To define your ICP:
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Firmographic filters: industry, company size, geography, revenue, growth stage
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Technographic signals: tools they use (CRM, analytics, software)
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Behavioral or intent data: content consumption, job changes, hiring signals, funding events
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Past success: analyze your best clients and find common traits
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Exclusion criteria: those too large, too small, or with incompatible culture
With the ICP in hand, pick a pilot set of 20–50 accounts to test.
Step 2: Account Mapping & Stakeholder Identification
Once accounts are chosen, the next work is to map decision-maker structure:
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Who is the economic buyer(s)?
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Who is the technical influencer or evaluator?
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Who is the user or day-to-day stakeholder?
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Who might be blockers or gatekeepers?
Using LinkedIn (via Sales Navigator), public websites, org charts, and research, build a mini organizational map per account. Record titles, reporting lines, and relative influence.
Step 3: Content & Value Proposition Alignment per Role
Now craft messaging streams tailored to each stakeholder tier. You might have:
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Economic Buyer: ROI, business impact, cost-saving, growth metrics
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Technical Lead: integration, architecture, performance, security
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Users/Operators: usability, adoption, features
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Gatekeepers: bridging business and technical value
For each stream, identify:
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LinkedIn posts or content assets (case studies, whitepapers)
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InMail sequences and messaging templates (personalized)
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Email or supplemental touchpoints
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Ad retargeting where relevant
The goal: each message adds insight or provokes curiosity — not a cold pitch.
Step 4: Sequence Planning & Cadence Design
You should design a multi-touch sequence for each account that may run 4–8 steps over a few weeks. For example:
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Connection request (with personalization)
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Warm-up message referencing commonality or insight
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Share content or a case study relevant to that role
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Follow-up with question or request for quick value call
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Retarget via LinkedIn ad or sponsored content
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Reminder or “final note” message
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Optional break or re-engagement after gap
Track timing, open rates, replies, and which step triggered a response. Always build in flexibility and fallback paths.
Step 5: Execution with Alignment & Cadence Management
This is where you or your team activates the sequences:
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Use LinkedIn + Sales Navigator to send InMails, connection requests
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Use your CRM to track responses, history, next actions
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Marketing puts micro-content in motion (ads, content, retargeting)
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Sales monitors which accounts are in-flight, which need follow-up or escalation
Communication between the two teams is crucial. We run weekly syncs where marketing and sales review:
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Which accounts are active
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Which messages are resonating
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Which accounts need adjustments
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Which accounts are ready for internal handover
Step 6: Measurement, Analytics & Iteration
Your success metrics must go beyond “messages sent” — they should include:
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Reply / response rate per step
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Meetings booked (per account)
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Opportunities created
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Pipeline value influenced (or closed deals)
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Time-to-first-response
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Drop-off per sequence step
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Cost per opportunity
Using dashboards, we continuously review sequence performance, message variants, and account filters. We then iterate: cut unsuccessful sequences, expand winners, refine targeting.
Step 7: Scaling & Expansion
Once your pilot is validated, you can scale:
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Expand target account lists
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Add additional SDRs or outreach capacity
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Automate safe portions of the process (e.g. template scheduling, tracking)
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Introduce A/B tests of messaging
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Add complementary channels (email, calls, events)
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Use enriched data sources to refresh target filters
But crucially — never sacrifice personalization or strategy at scale. A broken mass campaign ruins reputation.
Hypothetical Example: SaaS Firm in FinTech
To illustrate, here’s a fictional but plausible scenario of how a SaaS company used LinkedIn Pinpoint with support from The Info Technologies.
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Company: “FinAnalytics” — analytics platform for financial services
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ICP: Banks & MFIs with 500–2,500 employees, significant digital transformation budgets
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Pilot set: 40 target accounts in APAC + India
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Mapping: Identified 4 roles per account — CIO, Head of Analytics, Data Engineer, Operations Lead
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Messaging streams:
Role | Value Prop | Content | Touches |
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CIO / Exec | Cost saving, strategic risk mitigation, ROI | Financial case study | InMail → content share → meeting ask |
Head of Analytics | Platform parity, integration, scalability | Technical whitepaper | InMail → product demo snippet → discussion invite |
Data Engineer | Ease of adoption, API, support | Architect guide | Connect → micro-content → trial offer |
Operations Lead | Workflow impact, user training, uptime | Demo video | InMail → video → ask for feedback |
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Sequence: Over 6 weeks, each account received ~5 touches across LinkedIn + content + occasional email follow-up
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Results after 12 weeks:
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Response rate: ~12% average
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Meetings set: 8 (from 40 accounts)
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Pipeline created: USD 250,000
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Closed deal: 1 (30k ARR)
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ROI: 5x on effort and cost
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They then scaled to 120 accounts, refined messaging based on top-performing sequences, and expanded into neighboring markets.
This illustrates how LinkedIn Pinpoint, when implemented with strategy, can become a lead engine for high-value B2B deals.
LinkedIn Pinpoint Common Pitfalls (and how to avoid them)
Even good teams can misstep. Here are common mistakes and how The Info Technologies ensures they’re avoided:
Mistake | Why It Happens | Mitigation |
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Choosing the wrong ICP | We’re tempted to chase revenue everywhere | Use past clients, data and test small batches first |
Weak account mapping | Just guessing roles or neglecting influence | Invest time in correct mapping via research |
Over-personalization creep | Writing entirely custom messages for everyone (not scalable) | Use scalable templates plus 2–3 custom touches |
Sending irrelevant content | A disconnect between content and prospect pain | Always tailor content per role and problem |
Too-fast follow-ups | Going aggressive before context | Respect cadence; let warmers soften before strong asks |
Poor lead hand-off or tracking | Missed opportunity when sales doesn’t follow | Create SLAs, dashboards, and shared visibility |
No iteration / no testing | “Set and forget” mindset | Run A/B tests on message lines, cadence, content |
Scaling too soon | Sacrificing quality for quantity | Only expand after pilot validation |
We embed review points in every campaign to catch and correct such pitfalls early.
LinkedIn Pinpoint Metrics That Truly Matter (and KPI examples)
To judge success, you need hard metrics — not vanity stats. Focus on:
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Response / Reply Rate (by touch step)
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Meeting Rate (# of discovery calls or demos set)
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Opportunity Rate (# of qualified leads created)
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Pipeline Value / Influenced Pipeline
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Deal Conversion Rate (from meeting → closed)
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Cost per Opportunity / Cost per Deal
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Time to First Response / Pipeline Velocity
For example, if your reply rate is 8%, meeting set rate from replies is 30%, and opportunity creation from meetings is 50%, you can back-calculate how many accounts to target to hit your revenue goal. That predictability is gold.
We use dashboards that show funnel drop-offs per step, per role, per sequence variant. This lets us optimize where the biggest leaks occur.
LinkedIn Pinpoint Tips & Best Practices
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Personalize at scale: use dynamic tokens (company name, recent news + one hyper-specific insight)
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Always lead with value, not product
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Use social proof: mention similar clients or relevant case studies
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Warm the contact before asking for a call — e.g. share useful insight or viewpoint
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LinkedIn Profile optimization: ensure your profile (and your SDR or outreach persona) is polished, relevant, with content that backs your claims
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Engage prospect content: like or comment meaningfully (not just “nice”) on their posts before outreach
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Retarget via ads: use sponsored content or retargeting to reinforce awareness
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Respect frequency: avoid overmessaging; give gaps, re-engage later
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Use triggers: job changes, funding rounds, public announcements, content engagement — to refresh outreach timing
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Maintain data hygiene: update contact roles, remove duplicates, archive dead accounts
Scaling Upside & When to Use Automation
Once your sequences prove effective, you can scale safely:
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Use outreach tools (with caution) for templated follow-ups
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Automate internal notifications, tracking, reminders
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Use triggers or alerts to inject human touch when needed
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Expand account lists incrementally — never all at once
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Use AI-generated personalized suggestions (but always proof + human edit)
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Introduce supporting channels (cold email, webinars, events) but keep LinkedIn as backbone
But: never let automation override thoughtful messaging. The human spark matters most.
Why Partner with The Info Technologies for LinkedIn Pinpoint
You might wonder: “Why not do this in-house or hire a generic LinkedIn agency?” Here’s what makes The Info Technologies’ approach unique:
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Deep specialization in LinkedIn Pinpoint — not a jack-of-all-channels
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Proven frameworks refined across B2B clients
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Close alignment with sales teams, not just marketing
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Continual optimization mindset — we don’t run and forget
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Transparency & accountability — you see funnel metrics, progress, ROI
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Dedicated content adaptation per industry, not one-size-fits-all
Our aim is to become your growth engine, not just a vendor. Many of our clients treat us as part of their internal team.
How to Get Started — Your 3-Step Onboarding
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Discovery & Audit
We audit your current LinkedIn outreach, ICP definitions, messaging, CRM integration, and content assets. -
Pilot Campaign Setup
We co-create a pilot set of 20–50 accounts, map stakeholders, develop sequences, and launch. -
Review, Iterate & Scale
Within 4–8 weeks, we analyze performance, tweak messaging, then expand to larger account sets.
You remain in full control — we guide, execute, and optimize. And from day one you start seeing learning and momentum.
Sample Lead Magnet / Offer (to Support Pinpoint Outreach)
As part of your campaign, you can offer something compelling (to induce response):
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“5-Minute Audit: How your LinkedIn outreach is underperforming (with tailored fixes)”
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“Industry Benchmark Report: Top 5 LinkedIn performance metrics for [Industry]”
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“Custom mini-case: How we improved reply rates by 3× in your domain”
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“LinkedIn messaging formula template (for your role)”
Offer something that’s quick to consume, high value, and easy to respond to. Use that as your “hook” in a touch.
Ready to scale your B2B pipeline — not with careless volume, but with surgical precision?
Email us at theinfotechnologies@gmail.com with the subject line “LinkedIn Pinpoint Growth”
We’ll send you a free audit of your current LinkedIn outreach, plus a custom roadmap for your next 90 days.
You can also embed a contact form, a calendar link, or offer a free call — but the email CTA is simple and direct.
Closing Thoughts: LinkedIn Pinpoint
LinkedIn Pinpoint is not a silver bullet — it demands discipline, insights, and consistent optimization. But for those willing to invest strategically, it can transform LinkedIn from a passive network into a powerful, predictable lead engine.
At The Info Technologies, we believe the future of B2B outreach is not in “reach everyone,” but in “reach the right ones, with deep relevance.” That is exactly what LinkedIn Pinpoint enables.
If you’re ready to elevate your LinkedIn game — not with noise, but with intelligence — drop us a line at theinfotechnologies@gmail.com. Let’s build your precision pipeline together.
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