LinkedIn Marketing Tools: Best Tools For Growth, Lead Gen & Branding

LinkedIn is no longer “just a professional networking site.”
It has evolved into the most powerful B2B marketing engine on the planet — a place where decision-makers hang out, deals get closed through DMs, and brands build authority at scale.

But let’s be clear…

– You cannot dominate LinkedIn by posting randomly.
– You cannot generate leads by guessing what works.
– You definitely cannot scale your brand if you’re not using the right tools.

This is where LinkedIn marketing tools make all the difference.

LinkedIn is crowded, competitive, and algorithm-driven. The marketers and businesses winning today are those who use tools to automate tasks, analyze performance, create better content, and generate qualified leads consistently.

In this deep-dive guide, you’ll learn:

What are the best LinkedIn marketing tools
Tools for content creation, analytics, automation, advertising & lead gen
Tools perfect for digital marketers, agencies, founders & B2B teams
How to build a LinkedIn strategy powered by tools
How brands can use LinkedIn tools to 2X–10X leads
Why working with experts like The Info Technologies saves you months of trial & error

Let’s get into it.

Why LinkedIn Marketing Tools Are a Game-Changer

If you’re serious about LinkedIn growth, you need tools.
Here’s why:

✔ LinkedIn is algorithm-heavy

Without analytics & scheduling tools, you’re flying blind.

✔ Manual posting = slow results

Tools help automate posting, DMs, engagement & lead tracking.

✔ B2B competition is higher than ever

Every brand wants attention. Tools give you an edge.

✔ Content needs to be consistent

Scheduling tools ensure daily posting without burnout.

✔ Lead generation requires precision

Tools help you target the right audience, not just “any audience.”

In short — using LinkedIn marketing tools is no longer optional; it’s mandatory.

Top 25 LinkedIn Marketing Tools You Must Use

We’ve divided the tools into categories so you can choose based on your goals.

SECTION 1: Best LinkedIn Content Creation Tools

1. Canva — Design Tool for Scroll-Stopping LinkedIn Creatives

Perfect for creating:

LinkedIn carousels
Banner images
Infographics
LinkedIn ads visuals
Personal branding graphics

Canva’s templates + your brand = high-performing posts.

2. Copy.ai — AI Writing Tool for LinkedIn Captions

Use it for:

LinkedIn posts
Value-based content
Thought leadership scripts
Personal branding content

It speeds up writing so you maintain consistency.

3. ChatGPT — Advanced AI for Thought Leadership Content

Ideal for:

Long-form posts
Scripts for LinkedIn videos
Lead magnets
LinkedIn articles
Strategy planning

If you want humans + AI synergy, this is a must.

4. Notion — Content Planning & Calendar Tool

You can:

Plan your content calendar
Create a LinkedIn pillar strategy
Track analytics
Organize campaigns

Perfect for agencies & teams.

5. Descript — Video Editing Tool for LinkedIn Shorts

LinkedIn video reach is booming.
Descript lets you edit videos like a document.

Great for founders who want to post fast.

SECTION 2: Best LinkedIn Scheduling & Automation Tools

These tools help you maintain a consistent posting rhythm.

6. Buffer — Simple & Clean LinkedIn Scheduler

Perfect for:

Solo entrepreneurs
Small businesses
Marketing beginners

Clean UI + reliable scheduling.

7. Hootsuite — Enterprise-Level Scheduling + Monitoring

Ideal for agencies.
You can:

Manage multiple LinkedIn accounts
Track engagement
Monitor brand mentions
Analyze competitors

8. SocialPilot — Affordable Scheduling for Teams

One of the best budget-friendly LinkedIn tools.
Supports bulk scheduling — perfect for agencies.

9. Sprout Social — Advanced LinkedIn Analytics & Publishing

High-level insights + collaboration tools.

Best for bigger brands.

10. Publer — Smart Auto-Publish & Recycling

Features include:

Auto-scheduling
Reposting evergreen content
AI assistance

Great for maintaining a steady posting cycle.

SECTION 3: Best LinkedIn Analytics Tools

Posting without analytics is like running ads without knowing results.

11. Shield Analytics — The BEST LinkedIn Personal Analytics Tool

Shield is made for personal branding.
Track:

Post impressions
Engagement over time
Reach
Best posting times
Content performance

If you’re a creator or founder, Shield is a must.

12. Taplio — AI + LinkedIn Analytics + Scheduling

Taplio is loved by LinkedIn influencers.
Helps with:

Tracking growth
AI post ideas
Daily tasks
CRM-style analytics

13. LinkedIn’s Native Analytics (Free)

Most people ignore it, but it’s powerful.
You can track:

Profile views
Search appearances
Post stats
Audience demographics

Use it — it’s free and accurate.

SECTION 4: Best LinkedIn Lead Generation Tools

The reason 90% of brands use LinkedIn: leads.

These tools supercharge your inbound & outbound strategy.

14. LinkedIn Sales Navigator — The GOD Tool for Sales Teams

The most powerful lead generation tool LinkedIn has.
You can:

Target specific leads
Track lead activity
Build lists
Send InMails
Create lead alerts

If you’re doing B2B lead gen — invest in this.

15. Apollo.io — Email + LinkedIn Outreach Superpower

Apollo merges:

LinkedIn outreach
Email automation
Contact database

Perfect for outbound marketers.

16. Lusha — Data Tool for Getting Decision Maker Contacts

Instantly get:

Email
Phone numbers
Company details

Great for connecting with prospects.

17. Dripify — LinkedIn Automation Tool (Safe for Outreach)

Dripify lets you:

Automate connection requests
Send follow-ups
Run drip campaigns
Track leads

It mimics human behavior to stay safe.

18. MeetAlfred — Prospecting + Automation + CRM

An all-in-one tool for:

Multichannel outreach
Lead management
Auto-messaging

19. Waalaxy — LinkedIn Outreach Without Over-Complication

Perfect for beginners.
Simple UI + powerful automation.

20. Expandi — The Safest Automated LinkedIn Outreach Tool

Cloud-based automation → safer, scalable, accurate.

SECTION 5: Best LinkedIn Advertising Tools

If you’re running LinkedIn ads, these tools help you monitor & optimize campaigns.

21. LinkedIn Campaign Manager (Native)

Your main dashboard to:

Create campaigns
Manage audiences
Track conversions
Optimize ads

Essential for every advertiser.

22. HubSpot Ads Integration

Connect LinkedIn Ads → CRM.
This allows:

Lead scoring
Automated follow-ups
Sales pipelines
Advanced reporting

23. AdEspresso (by Hootsuite)

Great for experimenting with ad creatives.
Simple testing system → faster optimization.

24. WordStream Advisor

Perfect for marketers who want simple analytics.
Helps with:

Audits
Suggestions
Budget optimization

25. SharpSpring Ads

Retarget LinkedIn visitors across the web.
Great for full-funnel B2B campaigns.

How to Build a LinkedIn Strategy Using These Tools

To maximize LinkedIn using these tools, follow this framework:

Step 1: Optimize Your Profile (Using Canva, ChatGPT, Shield)

Your profile = your landing page.
Use tools for:

Banners
Profile summaries
Featured section assets

Step 2: Create a Content System (Notion + Taplio + Canva)

Plan weekly themes:

Industry insights
Personal stories
Value posts
Carousel posts
Case studies

Step 3: Connect With the Right Audience (Sales Navigator + Apollo + Lusha)

Don’t chase followers.
Connect only with decision-makers.

Step 4: Post Consistently (Buffer, Hootsuite, SocialPilot)

Consistency beats creativity.
Use scheduling tools.

Step 5: Analyze & Iterate (Shield + LinkedIn Analytics + Taplio)

Track what works.
Double down on those formats.

Step 6: Run Ads If Needed (LinkedIn Campaign Manager)

Ads amplify the impact — especially for B2B brands.

How The Info Technologies Helps Brands Grow on LinkedIn (Fast)

Most companies fail on LinkedIn because they:

Post inconsistently
Lack a strategy
Don’t know what content works
Don’t use tools correctly
Use wrong targeting in outreach
Waste money in ads

At The Info Technologies, we help brands dominate LinkedIn through:

Complete LinkedIn strategy
Content creation + branding
Lead generation & outreach setups
LinkedIn ads creation + management
Company page growth
Personal branding for founders
Analytics reporting
CRM + funnel setup

If you want predictable and high-quality LinkedIn leads, you need expert help — not guesswork.

Final Thoughts

LinkedIn is a goldmine for businesses in 2025.
But only those who use the right LinkedIn marketing tools will:

Grow fast
Build authority
Close high-ticket clients
Scale without spending months experimenting

Your next move should be simple:

Pick the tools from this list
Build a consistent system
Dominate your B2B category

And if you want done-for-you growth, content, ads & lead generation…

Want Professional LinkedIn Marketing Support?

Email Us → theinfotechnologies@gmail.com**

We’ll help you build a high-converting LinkedIn presence that brings leads every single week.