LinkedIn Carousel Size Guide | Perfect Dimensions & Tips

LinkedIn Carousel Size: When it comes to standing out on LinkedIn — the world’s largest professional network — visual storytelling is king. One of the most effective formats for engagement is the LinkedIn Carousel Post. Whether you’re promoting a brand, showcasing a case study, or sharing thought leadership, carousels grab attention and keep users swiping.

However, to make the most out of your content, understanding the perfect LinkedIn carousel size, format, and strategy is essential. In this detailed guide, we’ll walk you through everything you need to know about LinkedIn carousel size, design tips, content strategy, and performance optimization — so your posts look professional, load fast, and drive leads.

What Is a LinkedIn Carousel Post?

A LinkedIn carousel post is a swipeable series of images or PDF slides that allows you to share multiple pieces of content in a single post. Think of it as a mini-presentation — interactive, visual, and great for storytelling.

Unlike single-image or text posts, carousels encourage users to engage longer, scrolling through each frame — which signals high engagement to LinkedIn’s algorithm.

Why LinkedIn Carousels Drive Engagement

According to recent LinkedIn data, carousel posts generate 3x more engagement than standard posts. The reason?
They tell stories visually, break down complex topics step-by-step, and create a swipe-driven curiosity loop that keeps users invested.

Key Benefits of Using LinkedIn Carousels

Higher Dwell Time: More time spent on your post improves reach.
Better Storytelling: Ideal for thought leadership, tutorials, or storytelling.
Brand Recall: Visual consistency enhances brand recognition.
Lead Generation: Strategic CTAs on final slides encourage clicks and conversions.

The Ideal LinkedIn Carousel Size

Getting your LinkedIn carousel size right is non-negotiable.
If your dimensions are off, your slides may crop, distort, or display unevenly across devices — especially on mobile.

LinkedIn Carousel Specs: Dimensions, File Types & Ratios

Let’s dive deeper into the technical side of LinkedIn carousel posts.

Element	Specification	Recommendation
Aspect Ratio	1:1 or 4:5	Use 4:5 for higher visibility
Resolution	Minimum 1080 x 1080 px	High-quality images ensure crisp display
File Format	PDF, JPG, PNG	PDF preferred for professional carousels
File Size	Up to 100 MB	Keep under 80 MB for faster loading
Number of Pages	2–300 slides	Best engagement between 5–10 slides
Font Size	Min 24px for readability	Maintain contrast with background
Margins	60px top/bottom, 40px sides	Avoid content cutoff

Pro Design Tip:
Use consistent margins and typography throughout the carousel. This improves visual flow and makes your brand instantly recognizable.

How to Create a LinkedIn Carousel (Step-by-Step)

You can create a LinkedIn carousel post directly using PowerPoint, Canva, Figma, or Adobe Illustrator — and export it as a multi-page PDF. Here’s how:

Step 1: Define Your Message

Decide the core idea — e.g., “5 LinkedIn Growth Tips” or “Case Study: 300% ROI from LinkedIn Ads.”

Step 2: Storyboard Your Slides

Plan a slide-by-slide outline:

Hook (attention-grabbing intro)
Problem or challenge
Key insights
Solution or method
CTA or conclusion

Step 3: Design Each Slide

Use the recommended LinkedIn carousel size (1080×1080 or 1080×1350). Maintain consistency in fonts, brand colors, and icons.

Step 4: Export as a PDF

Once ready, export your file as a PDF document (high resolution).

Step 5: Upload to LinkedIn

Go to LinkedIn → “Start a Post.”
Click “Document” icon.
Upload your PDF and add a catchy caption and hashtags.

Step 6: Add a Call-to-Action

End your carousel with a slide like:

“Need help creating carousels that convert? Let’s talk → theinfotechnologies@gmail.com”

Design Best Practices for LinkedIn Carousel Posts

To make your carousels perform better, follow these professional design principles:

✔ Keep Text Minimal

Avoid text-heavy slides. Stick to short headlines and supporting visuals.

✔ Use Visual Hierarchy

Highlight key phrases using bold text, color contrast, or icons.

✔ Add a Visual Hook

Your first slide determines whether users swipe. Use curiosity-driven headlines like:

“10 LinkedIn Hacks That Skyrocketed Our Engagement.”

✔ Ensure Consistent Branding

Include your logo or brand colors subtly — usually bottom-right or top-left corner.

✔ Add Interactive Flow

Use directional arrows, progress indicators, or slide numbers like “Slide 1/10.”

LinkedIn Carousel Examples That Went Viral

Let’s look at a few formats that consistently perform well:

Educational Carousels:
- “How to Build a Personal Brand on LinkedIn in 5 Steps”
Case Study Carousels:
- “How We Helped a SaaS Brand Get 10x Leads in 30 Days”
Checklist Carousels:
- “Top 10 LinkedIn Profile Mistakes to Avoid”
Story Carousels:
- “From Rejection to 1 Million Views — My LinkedIn Journey”

Each of these examples uses storytelling, clean visuals, and curiosity to drive engagement.

How Carousel Posts Boost Your LinkedIn Algorithm Reach

LinkedIn’s algorithm rewards dwell time — the time users spend interacting with your content.
Since carousels naturally require swiping, users engage longer, signaling relevance and boosting organic reach.

Algorithm Advantages:

More visibility in your followers’ feeds
Higher chances of appearing in “suggested” posts
Encourages comments and shares due to informational value

Carousel Ads vs. Carousel Posts: What’s the Difference?

While both use the same format, they serve different purposes:

Feature	Carousel Post	Carousel Ad
Type	Organic content	Paid promotion
Goal	Engagement & brand awareness	Lead generation & conversion
Upload Method	Document post (PDF)	Through LinkedIn Ads Manager
CTA	Slide-based	Button-based (e.g., “Learn More”)
Cost	Free	Pay-per-click or impression

Pro Tip:
Use organic carousels for building trust and awareness. Once you have proven engagement, amplify reach through paid carousel ads.

Measuring Success: LinkedIn Carousel Analytics

Tracking performance helps refine your strategy.
Use LinkedIn Analytics to monitor:

Impressions – How many saw your post
Clicks & Swipe-Through Rate (STR) – How engaging your carousel is
Reactions & Comments – Engagement quality
Profile Visits – Impact on personal brand
Conversions – If used as an ad

Benchmark your metrics over time. Posts that maintain high dwell time and completion rate usually perform best.

Common Carousel Mistakes (and How to Avoid Them)

Even the most creative carousels can fail due to small oversights.
Here are the most common mistakes — and fixes.

Mistake	Why It Hurts	Fix
Wrong size or ratio	Cropped visuals	Use 1080x1350px (portrait)
Too much text	Hard to read on mobile	Use max 25–30 words per slide
No clear CTA	Missed conversions	End with a strong call-to-action
Inconsistent design	Unprofessional appearance	Use a single template style
Low-resolution exports	Pixelated look	Export at 300 DPI

Final Thoughts & Pro Tips from The Info Technologies

At The Info Technologies, we’ve helped brands, agencies, and professionals generate leads, build authority, and grow visibility using LinkedIn carousels that convert.

Here are our expert tips:

Keep your headline slide bold and curiosity-driven.
Optimize for mobile readability (since 80% of LinkedIn users browse via phone).
Include a branding footer or watermark subtly.
Always end with a conversion-focused CTA (email, website, or offer).
Post consistently — carousels perform best when part of a weekly content schedule.

Let’s Design Your High-Impact LinkedIn Carousel Campaign

Want to create stunning LinkedIn carousels that attract clients, build brand trust, and generate leads?

Our design and digital strategy team at The Info Technologies specializes in:

Carousel content creation
LinkedIn ad management
Visual storytelling for B2B brands
Engagement optimization

Reach out today at theinfotechnologies@gmail.com
and let’s design your next high-converting LinkedIn campaign together.