LinkedIn Business Manager: Complete Guide For Brands & Agencies

In the digital era where business networking, lead generation, and brand positioning happen online, LinkedIn stands as the most powerful B2B platform, providing marketers and enterprises unmatched access to decision-makers. But with multiple ad accounts, campaign managers, page admin roles, agency collaborations, and growing data sets, managing LinkedIn marketing efforts can quickly become complex.

That’s where LinkedIn Business Manager comes in — a centralized control hub designed to simplify and scale LinkedIn marketing and advertising management across organizations and agencies.

Whether you’re a brand managing multiple business pages, a marketing agency handling different client accounts, or a performance marketer struggling with fragmented dashboards — LinkedIn Business Manager is the ultimate solution for organized and efficient LinkedIn operations.

In this guide, we’ll cover everything you need to know:

What is LinkedIn Business Manager?
Who should use LinkedIn Business Manager?
Key features & benefits
Step-by-step setup and configuration
Difference between LinkedIn Campaign Manager vs Business Manager
Best practices to boost productivity and ROI
Common challenges and expert solutions
Why brands & agencies are shifting to LinkedIn Business Manager
How The Info Technologies helps you scale with LinkedIn marketing

What is LinkedIn Business Manager?

LinkedIn Business Manager is a centralized platform that allows businesses and agencies to organize, manage, and control their LinkedIn Pages, Ad accounts, Matched Audiences, Partner access, and team permissions—all in one place.

Instead of managing everything separately through multiple dashboards, Business Manager helps streamline collaboration, security, and performance management.

In simple terms —

LinkedIn Business Manager = A central command center for all your LinkedIn marketing activities.

Who Should Use LinkedIn Business Manager?

User Type	Benefits
Marketing Agencies	Manage multiple client ad accounts, teams & pages easily
Enterprise Businesses	Assign roles & access securely without sharing logins
B2B Performance Marketers	Centralized data & audiences across multiple ad accounts
Corporate HR / Employer Branding Teams	Unified control over hiring & brand campaigns
Companies scaling LinkedIn advertising	Advanced analytics & account structure

If you fall into any of these categories, LinkedIn Business Manager is essential for scalability and efficiency.

Key Benefits of Using LinkedIn Business Manager

1. Centralized Asset Management

Manage all LinkedIn Pages, Ad Accounts, and users from a single dashboard.

2. Easy User & Permission Control

Invite employees, partners, or agencies without needing password sharing or risky admin access.

3. Shared Matched Audiences

Use audience groups across different accounts without recreating them.

4. Better Collaboration & Transparency

Assign clear roles and responsibilities for every team member.

5. Enhanced Data Security

Prevent unauthorized access and reduce compliance risks.

6. Perfect for Agencies

Handle multiple clients without mixing access, invoices, or performance data.

7. Scalable & Structured for Growth

Ideal for companies growing rapidly on LinkedIn.

How to Set Up LinkedIn Business Manager (Step-by-Step)

Step 1: Create a Business Manager Account

Visit business.linkedin.com/business-manager and click Create Business Manager.

Step 2: Add Your LinkedIn Page

Go to Business Assets → Add Page → Claim or Request Access.

Step 3: Add or Create Ad Accounts

Under Ad Accounts → Add Account (you can either claim or request access).

Step 4: Add Team Members & Set Permissions

Invite collaborators using email and choose their roles:

Admin
Employee
Paid media manager
Insight viewer

Step 5: Connect Partners or Agencies

Grant your external partners access to pages and ads without sharing internal credentials.

Step 6: Import or Share Matched Audiences

Create first-party audience pools and share across ad accounts.

You’re now ready to manage everything efficiently!

LinkedIn Business Manager vs LinkedIn Campaign Manager

Feature	Business Manager	Campaign Manager
Main Use	Control center for ads, pages & teams	Ad campaign creation & performance management
Users	Brands & agencies	Advertisers
Permissions	Advanced access control	Campaign-level roles
Audience Sharing	Cross-account	Single account only
Structure	Multi-brand & multi-client	Single business setup
Security	High	Medium

In short:

Campaign Manager is for running ads. Business Manager is for managing the ecosystem that runs ads.

How LinkedIn Business Manager Improves Marketing ROI

✔ Faster and smoother campaign execution

Teams collaborate without account limitations or conflicting permissions.

✔ Superior targeting with unified audiences

Share CRM, retargeting, or custom lists across multiple campaigns.

✔ Stronger governance & audit trail

Prevent errors, privacy issues, and unauthorized actions.

✔ Clear ownership & accountability

Easily track actions, billing, performance, and access.

✔ Time & cost optimization

Less time wasted switching accounts, more time improving performance.

Best Practices for Using LinkedIn Business Manager

Strategy	Result
Assign least-required access levels	Better security control
Use consistent naming conventions	Easier tracking of multiple assets
Consolidate & segment audiences	Stronger targeting & conversions
Connect CRM integrations	Improved lead quality
Share analytics reports organization-wide	Transparent performance insights
Review access regularly	Reduce security risks

Challenges You May Face & Solutions

Challenge	Solution
Confusion during setup	Follow structured roles & training
Users not seeing accounts	Assign correct permissions
Audience mapping complexity	Use audience templates
Agency-client transition issues	Partner access controls

Why Leading B2B Brands Use LinkedIn Business Manager

Easier to scale teams, budgets, & accounts
Saves significant time on campaign management
Improves internal data governance and compliance
Supports multiple brand and region structures
Enhances LinkedIn advertising efficiency

How The Info Technologies Helps You Succeed With LinkedIn Business Manager

At The Info Technologies – Digital Marketing Agency, our expert LinkedIn advertising team helps businesses build and manage high-ROI LinkedIn strategies powered by:

Business Manager setup & integration
Full LinkedIn advertising execution
Lead generation and ABM (Account-Based Marketing)
Strategic audience segmentation & optimization
LinkedIn content + brand positioning strategy
Sales pipeline growth & CRM integration

Whether you’re a startup, enterprise, or agency—we help you transform LinkedIn into a profitable lead-generation engine.

Need Setup Support or Want to Scale LinkedIn Advertising?

Email us now at: theinfotechnologies@gmail.com

Let our LinkedIn experts help you implement and optimize your Business Manager for maximum performance and ROI.

Final Thoughts

LinkedIn Business Manager is a powerful and essential tool for brands and agencies who want:

A structured way to manage LinkedIn marketing
More control over access, permissions, data, and security
Faster collaboration and execution
Stronger ad performance and ROI

As B2B digital competition rises, the brands that invest in better tools, systems, and structure will win the biggest part of the market.

And LinkedIn Business Manager is the foundation of that success.

Ready to Scale Your LinkedIn Growth?

Contact The Info Technologies Today

theinfotechnologies@gmail.com
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