How To Use LinkedIn Navigator: Complete Guide To Boost B2B Leads

LinkedIn has rapidly become the #1 platform for B2B lead generation. But while most businesses stick to the regular LinkedIn search and basic outreach, smart brands go a step ahead — they use LinkedIn Navigator (commonly known as LinkedIn Sales Navigator).

The difference?
Using normal LinkedIn is like searching for leads in the dark.
Using LinkedIn Navigator is like switching on the light and seeing everything with clarity.

If your business wants high-quality, decision-maker leads, a predictable pipeline, and targeted outreach at scale, then mastering LinkedIn Navigator is not optional — it’s essential.

In this in-depth guide, you’ll learn how to use LinkedIn Navigator the right way, the hidden features no one talks about, and how your business can turn Navigator into a lead-generating machine.

Let’s dive straight in.

What Is LinkedIn Navigator? (Sales Navigator Explained Simply)

LinkedIn Navigator is a premium tool built for sales professionals, founders, marketers, and agencies who want to:

Find high-intent leads
Target specific job titles, industries, and companies
Track lead activity
Build custom lead lists
Send InMail messages
Automate and scale outreach
Get insights about accounts and contacts

It is far more advanced than normal LinkedIn search.
With Navigator, you get deep filtering capabilities like:

Company headcount growth
Job change alerts
Buyer intent signals
Technology used by companies
Annual revenue insights
Company hiring patterns
Geography + role seniority
Account-based lists
Smart lead recommendations

This is why Navigator is widely used by:

✔ SaaS companies
✔ Digital marketing agencies
✔ Consultants
✔ B2B startups
✔ Recruiters
✔ Enterprise sales teams

If you want ROI from LinkedIn, Navigator is your competitive edge.

Why Your Business Should Use LinkedIn Navigator

Navigator gives you precision targeting, meaning you don’t waste time talking to the wrong people.

Here’s what makes it powerful:

1. Laser-focused lead filtering

Normal LinkedIn search is extremely limited.
Navigator unlocks 30+ filters to find your perfect audience.

2. Better outreach conversions

You see what content your leads engage with → you personalize → you convert more.

3. Alerts = Right message at the right time

If a prospect changes jobs, posts content, or their company expands — Navigator notifies you instantly.

4. Accurate B2B targeting

You can target:

CTOs in fintech
Founders of SaaS startups
HR managers hiring aggressively
CFOs in companies with 50–500 employees
Marketing directors in US tech firms
Companies using Shopify, HubSpot, or Salesforce

5. Saves hours every week

Navigator removes manual work with:

Auto lead suggestions
AI-powered recommendations
Saved lead lists
CRM sync

6. Predictable lead generation

You build a repeatable system where:

Right Audience → Right Message → Right Time

This is the formula for consistent inbound + outbound success.

How to Use LinkedIn Navigator (Step-by-Step Guide)

Here is the most practical, actionable breakdown you’ll find online.

STEP 1: Set Up Your Navigator Account Properly

Before searching for leads, optimize your account settings.

✔ Choose your target persona

Navigator asks you about:

Industries
Job titles
Company size
Locations
Buying role (decision maker, manager, etc.)

Choose these carefully — Navigator will use this data to recommend leads.

✔ Sync CRM (Optional but recommended)

If you use Hubspot, Salesforce, or Zoho, sync it to avoid duplicate leads.

✔ Adjust alert settings

Enable:

Job change alerts
Company hiring alerts
Mention activity
Industry news

This improves personalization dramatically.

STEP 2: Use Advanced Search Filters the RIGHT Way

Here’s where Navigator becomes powerful.

Go to Lead Search → click “Advanced Filters”.

Top filters you MUST use:

Job Title

Target decision-makers:
“CEO”, “Founder”, “Head of Marketing”, “Operations Manager”, etc.

Industry

Example: SaaS, healthcare, real estate, finance, ecommerce.

Company Headcount

Small → 1–10
Mid → 11–50, 51–200
Large → 200+

Pick according to your ideal client.

Seniority Level

Filter for people who actually make decisions:
VP, CXO, Owner, Director.

Geography

Narrow down by country, state, or even city.

Technology Used

Target companies using tools like:
Shopify, WordPress, HubSpot, Salesforce, AWS.

This filter alone increases conversion.

Lead Activity & Intent Signals

Use this to find people:

Who recently changed jobs
Who have posted content recently
Who follow your niche competitors
Who engage with similar services

These leads respond faster and convert easier.

STEP 3: Save Leads & Build Smart Lead Lists

After applying filters, start saving leads.

Create lists such as:

B2B SaaS CEOs
Real Estate Developers (India)
HR Managers Hiring Actively
Marketing Directors in Dubai
Ecommerce Brands Using Shopify

You can create hundreds of such lists.
Navigator automatically updates the leads when someone changes jobs or posts new content.

STEP 4: Use Account Search for B2B Company Targeting

Lead Search = People
Account Search = Companies

Example: If you target “IT Companies with 50–200 employees in USA” → Navigator gives a company list.

Inside each company profile, you see:

Growth trends
Job openings
Decision-makers
Technology stack
Company insights
Org chart details

This is GOLD for B2B marketing.

STEP 5: Read Lead Insights Before Messaging

Navigator gives powerful insights:

What content they engage with
Groups they’ve joined
Job changes
Past companies
Mutual connections
Skills and endorsements
Company updates

Use this to personalize your messages.

Example template:

“I noticed your company is expanding your digital team — congrats! We recently helped a similar SaaS company reduce CPL by 42%. Would you be open to a quick conversation?”

Personalized messages = 3X response rate.

STEP 6: Use InMail the Smart Way

Navigator gives monthly InMail credits.

Don’t waste them.

Best practices:

✔ Keep messages under 100 words
✔ Personalize with insights
✔ Mention a relevant achievement
✔ Don’t sell — start a conversation
✔ Include a single CTA

Example:

“Saw your recent hiring update — looks like growth mode! I’d love to share a quick strategy we used to help a B2B brand 3X inbound leads.
Interested in a 10-min call?”

Short. Relevant. Value-driven.

STEP 7: Use Lead Recommendations to Scale Fast

Navigator auto-generates lead suggestions based on your saved lists.

These recommendations get smarter with time.

This alone saves you hours every week.

STEP 8: Enable Alerts for Real-Time Selling Opportunities

Navigator alerts help you strike when the iron is hot.

You should act on alerts like:

“Lead started a new job”
“Lead posted after a long time”
“Lead engaged with a competitor’s post”
“Company crossed 50 employees”
“Company raised funding”

These signals mean one thing:
They are ready for business conversations.

STEP 9: Integrate Navigator with Your Outreach Workflow

For high conversion:

✔ Build lists
✔ Export leads (if using workflows)
✔ Personalize messages
✔ Track replies
✔ Move leads to CRM
✔ Follow up after engagement
✔ Retarget them using ads

Navigator → CRM → Email → LinkedIn → Retargeting Ads
This is a complete funnel.

STEP 10: Evaluate & Optimize Your LinkedIn Navigator Strategy

Measure:

Response rate
Meetings booked
Lead quality
Conversion from each list
InMail performance
Account size vs conversion ratio
Engagement alerts vs reply rate

Double down on what works.
Stop wasting time on poor results.

Bonus: Pro Tips to Maximize LinkedIn Navigator ROI

✔ Don’t target everyone — target RIGHT

Your avatar should be crystal clear.

✔ Build 10–20 niche lead lists

More lists → More personalization → More conversion.

✔ Personalize 20% of your message

This is enough to outperform AI-generated templates.

✔ Engage with their posts

Even a simple “Congrats!” can warm up a cold lead.

✔ Follow the 80/20 rule

20% personalization → 80% automation.

✔ Use multi-channel follow-ups

LinkedIn + Email + Website Retargeting.

How The Info Technologies Helps You Win on LinkedIn

LinkedIn Navigator is incredibly powerful —
but only if you know how to use it strategically.

Most businesses:

✘ Don’t know which personas to target
✘ Don’t use the right filters
✘ Send generic InMails
✘ Fail to build a scalable workflow

This is where The Info Technologies comes in.

We help you:

✔ Build your perfect customer persona
✔ Set up Navigator for maximum ROI
✔ Create high-converting lead lists
✔ Personalize outreach for replies
✔ Automate follow-ups
✔ Integrate Navigator with CRM & cold email
✔ Run LinkedIn Ads + retargeting
✔ Build a predictable sales pipeline

If you want qualified leads every week — we can make it happen.

Want Us to Set Up Your LinkedIn Navigator Lead Machine?

If you’re serious about growing your business using LinkedIn, then let’s talk.

Email us anytime: theinfotechnologies@gmail.com
We’ll help you generate predictable leads using Sales Navigator.