Best LinkedIn Analytics Tools: LinkedIn has evolved far beyond being just a professional networking site. Today, it’s a powerful platform for B2B marketing, thought leadership, and brand growth. Whether you’re a marketer, agency, or business owner, understanding how your LinkedIn content performs is key to achieving real ROI.
That’s where LinkedIn analytics tools come in.
In this comprehensive guide, we’ll explore the best LinkedIn analytics tools that help you track performance, measure engagement, identify audience trends, and optimize campaigns. Whether you manage a company page or a personal brand, these tools will help you make data-backed decisions that amplify your LinkedIn success.
Why LinkedIn Analytics Matter
Before diving into the tools, let’s understand why LinkedIn analytics are essential.
LinkedIn analytics give you:
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Audience insights: Understand who engages with your content (industry, job role, location, etc.).
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Content performance: Identify what posts perform best — articles, videos, polls, or carousels.
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Engagement metrics: Track likes, shares, comments, and click-through rates.
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Conversion tracking: Measure how LinkedIn drives traffic, leads, and conversions.
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Competitor benchmarking: See how your brand stacks up against others in your niche.
Without analytics, you’re essentially posting in the dark. With the right tools, you can refine your strategy, boost reach, and turn engagement into leads.
Top 10 Best LinkedIn Analytics Tools
Let’s break down the most powerful LinkedIn analytics tools available today. We’ll cover their features, pricing, pros, and who they’re best for.
1. LinkedIn Analytics (Native Platform Tool)
Best for: Beginners and LinkedIn Page admins
LinkedIn itself offers a built-in analytics dashboard that provides detailed metrics about your company page performance.
Key Features:
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Follower demographics (industry, company size, job title)
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Post impressions, engagement rates, and clicks
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Page visitors and engagement trends
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Competitor benchmarking (for company pages)
Why It’s Great:
It’s free, integrated, and ideal for businesses starting with LinkedIn marketing.
Pro Tip:
Use the “Updates” tab to identify which content formats bring the most engagement — then double down on what works.
2. Hootsuite
Best for: Agencies managing multiple LinkedIn accounts
Hootsuite offers comprehensive LinkedIn analytics and scheduling tools, making it a favorite among digital marketers.
Key Features:
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Real-time performance tracking across multiple profiles
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Customizable analytics dashboards
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Scheduled posting and content calendar
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Team collaboration and reporting tools
Pricing:
Starts at $99/month (Professional Plan)
Why It’s Great:
Hootsuite integrates with all major social platforms — a great choice for agencies running multichannel campaigns.
3. Shield Analytics
Best for: Personal brands and LinkedIn creators
Shield is purpose-built for LinkedIn content creators, giving detailed post analytics for personal profiles (not just company pages).
Key Features:
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Individual post analytics (views, reactions, comments)
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Engagement rate per post and over time
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Audience demographics
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Content performance trends
Why It’s Great:
Unlike most tools that focus on company pages, Shield helps personal profiles grow strategically.
Pricing:
Starts at $12/month
4. Sprout Social
Best for: Enterprise-level LinkedIn analytics and reporting
Sprout Social provides deep insights into engagement, audience, and ROI across social platforms.
Key Features:
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Robust LinkedIn analytics and benchmarking
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Custom reporting with data visualization
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Engagement and message tracking
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Team workflow and approval management
Why It’s Great:
Sprout Social helps businesses scale LinkedIn engagement while maintaining brand consistency.
Pricing:
Starts at $249/month
5. SocialPilot
Best for: Small businesses and marketers on a budget
SocialPilot combines scheduling, analytics, and reporting in one easy-to-use dashboard.
Key Features:
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Analyze engagement and reach
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Track post-performance trends
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Monitor follower growth
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Export reports for clients
Why It’s Great:
Affordable and user-friendly — perfect for freelancers and small digital agencies.
Pricing:
Starts at $30/month
6. Buffer
Best for: Simple, intuitive analytics for content teams
Buffer offers powerful post-level analytics and performance tracking for LinkedIn and other platforms.
Key Features:
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Measure engagement metrics (likes, shares, comments)
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Compare post formats (videos vs. images vs. text)
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Identify best posting times
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Track follower growth
Why It’s Great:
Buffer’s strength lies in its simplicity and clear visuals — no analytics overload.
Pricing:
Free plan available; paid plans from $6/month per channel.
7. Inlytics
Best for: LinkedIn professionals and freelancers
Inlytics offers deep LinkedIn analytics for personal profiles, providing metrics LinkedIn’s native tool doesn’t show.
Key Features:
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Track post reach and engagement trends
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Audience demographic breakdown
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Best posting times and content categories
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PDF report downloads
Why It’s Great:
Perfect for individuals wanting to grow their LinkedIn personal brand and measure true engagement.
Pricing:
Free plan available; Pro plan starts at $12/month
8. Databox
Best for: Teams wanting visual LinkedIn dashboards and integration with CRM tools
Databox allows marketers to connect LinkedIn data with other tools like HubSpot, Google Analytics, and Salesforce.
Key Features:
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Custom LinkedIn dashboards
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KPI tracking and alerts
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Automated reports
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Integration with 70+ data sources
Why It’s Great:
If you want LinkedIn analytics connected to ROI and lead data, Databox is perfect.
Pricing:
Free plan available; paid plans start at $72/month.
9. Iconosquare
Best for: Social media managers and digital agencies
Iconosquare offers analytics for both company pages and content with competitor analysis.
Key Features:
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Detailed post analytics
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Engagement evolution graphs
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Competitor tracking
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Reporting automation
Why It’s Great:
It’s a one-stop analytics tool for LinkedIn, Instagram, and Facebook.
Pricing:
Starts at $59/month
10. Agorapulse
Best for: Businesses managing multiple client accounts
Agorapulse is known for its reporting accuracy and easy-to-use dashboards.
Key Features:
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Audience insights and engagement trends
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Content performance breakdown
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Competitor comparison
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ROI tracking and CRM integrations
Why It’s Great:
It saves marketers hours with automated reports and excellent team collaboration tools.
Pricing:
Starts at $79/month
How to Choose the Right LinkedIn Analytics Tool
Here are some factors to consider before picking a tool:
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Purpose: Are you tracking a personal profile or company page?
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Budget: Tools range from free to enterprise-level pricing.
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Reporting Needs: Do you need basic engagement metrics or advanced ROI data?
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Integrations: If you use CRMs or ad managers, integration matters.
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Scalability: Choose a tool that grows with your marketing needs.
Key LinkedIn Metrics to Track
To make the most of these tools, focus on tracking the right metrics:
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Engagement Rate: Total engagements divided by total impressions.
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Click-Through Rate (CTR): How often users click your content or links.
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Follower Growth: How fast your audience is expanding.
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Post Reach: The number of unique users who saw your post.
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Demographics: Industry, location, seniority, and job roles of followers.
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Conversion Metrics: Leads, form fills, or website visits from LinkedIn.
These insights allow you to refine content strategy and maximize LinkedIn ROI.
Tips to Improve Your LinkedIn Performance
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Post Consistently: At least 3–4 times a week.
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Use Rich Media: Videos and carousels outperform plain text posts.
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Engage Actively: Reply to comments and join conversations.
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Leverage Hashtags: Use 3–5 relevant hashtags per post.
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Analyze and Adjust: Use analytics tools to identify what works and double down.
The Future of LinkedIn Analytics
As LinkedIn continues evolving, expect AI-driven insights, predictive analytics, and deeper audience segmentation. Tools will soon integrate with ad performance, CRM data, and campaign ROI to create a complete marketing intelligence ecosystem.
For marketers, the goal is no longer just visibility — it’s actionable intelligence that drives leads, authority, and revenue.
Conclusion: Best LinkedIn Analytics Tools
Choosing the best LinkedIn analytics tool depends on your goals.
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For personal brands, go with Shield or Inlytics.
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For agencies, Hootsuite or Sprout Social deliver the best scalability.
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For business pages, LinkedIn’s native analytics or SocialPilot offer solid insights.
No matter which tool you choose, the real power lies in using the data to drive smarter decisions. Analyze, adapt, and grow your presence strategically.
Partner with The Info Technologies
Ready to take your LinkedIn performance to the next level?
At The Info Technologies, we help brands and professionals harness the full potential of LinkedIn marketing, analytics, and content optimization.
Mail us today at theinfotechnologies@gmail.com to build data-driven LinkedIn campaigns that convert connections into clients.
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