LinkedIn has become the digital boardroom of the professional world. Whether you’re a job seeker, business owner, marketer, or recruiter — your success on LinkedIn depends on how effectively you network, connect, and communicate.
But with the platform offering both free and premium tiers, many users are left wondering — Is LinkedIn Premium really worth it?
At The Info Technologies, a leading digital marketing agency, we help professionals and businesses harness LinkedIn’s power for lead generation, branding, and client acquisition. And one tool that can dramatically change your LinkedIn game is — LinkedIn Premium.
In this article, we’ll break down everything you need to know about LinkedIn Premium, including its types, benefits, pricing, and most importantly — how to use it to grow your brand or business.
LinkedIn Premium
LinkedIn Premium is a paid subscription that unlocks advanced features designed to enhance networking, job searching, and business growth. It’s built for users who want more visibility, insights, and engagement opportunities than what the free plan offers.
Unlike the basic (free) version, LinkedIn Premium provides access to:
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InMail messages – Contact anyone, even outside your network.
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Who viewed your profile – See everyone who’s viewed you in the last 90 days.
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Advanced search filters – Target your outreach based on roles, industries, or company size.
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Premium insights – Get detailed analytics about companies, jobs, and leads.
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Learning access – Thousands of courses via LinkedIn Learning.
It’s like moving from a regular networking event to a VIP business conference — you get better access, smarter data, and stronger connections.
Types of LinkedIn Premium Plans
LinkedIn Premium isn’t one-size-fits-all. It offers several plans tailored for different goals:
1. Premium Career
For job seekers.
Ideal if you’re looking to boost your job search visibility and connect directly with recruiters.
Key Features:
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See how you compare to other applicants.
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Directly message recruiters with InMail.
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Access to LinkedIn Learning courses.
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Insight into who viewed your profile.
Best For: Professionals seeking new roles or career advancement.
20% off on Web Hosting
2. Premium Business
For entrepreneurs and professionals.
If you want to expand your business network or find potential clients, this is your go-to plan.
Key Features:
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15 InMail messages per month.
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Company insights and growth analytics.
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Advanced search filters for better targeting.
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Unlimited browsing for people and companies.
Best For: Consultants, freelancers, and agencies who rely on relationship-building.
3. Sales Navigator
For sales professionals.
This is a powerful sales intelligence tool built into LinkedIn Premium. It helps users identify and engage with high-value prospects.
Key Features:
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Advanced lead recommendations.
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Real-time sales alerts and updates.
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CRM integration.
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Extended network visibility.
Best For: B2B marketers, account executives, and business development professionals.
4. Recruiter Lite
For recruiters and hiring managers.
If your business depends on finding top talent, Recruiter Lite makes it easier and faster.
Key Features:
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Advanced candidate filters.
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Candidate tracking system.
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Up to 30 InMail messages per month.
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Smart candidate recommendations.
Best For: Recruitment agencies and HR professionals.
LinkedIn Premium Pricing
While prices vary by region and currency, here’s a general estimate for LinkedIn Premium:
| Plan | Approx. Monthly Cost (USD) | Best For |
|---|---|---|
| Premium Career | $39.99 | Job Seekers |
| Premium Business | $59.99 | Entrepreneurs / Agencies |
| Sales Navigator | $99.99 | Sales Teams / B2B Professionals |
| Recruiter Lite | $139.99 | Recruiters / HR |
LinkedIn often offers a 1-month free trial, letting you test the features before committing.
Top Benefits of LinkedIn Premium
1. Stand Out in Searches
With LinkedIn Premium, your profile gets a “Premium” badge — signaling credibility and professionalism. Recruiters and clients are more likely to notice and trust a Premium member.
2. Unlock Full Profile Views
See everyone who viewed your profile and use that data to connect strategically. You can identify who’s interested in your services or background — a hidden gem for lead generation.
3. Message Anyone (Even Without Connections)
With InMail, you can directly reach out to people outside your network — a powerful feature for:
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Business outreach
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Job applications
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Influencer collaborations
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Partnership opportunities
4. Gain Deep Business Insights
Premium Business users can access company growth trends, headcount changes, and hiring patterns — helping you approach the right prospects with smarter context.
5. Master New Skills with LinkedIn Learning
Your Premium subscription includes access to LinkedIn Learning, offering thousands of professional courses on marketing, leadership, SEO, and more.
6. Better Conversion for B2B Leads
For digital marketers and agencies, LinkedIn Premium provides data-backed targeting and engagement tools, making lead conversion faster and more predictable.
LinkedIn Premium for Businesses: A Game-Changer
At The Info Technologies, we’ve helped clients across industries grow exponentially through LinkedIn marketing and Premium tools. Here’s how:
1. Lead Generation through Premium Search
LinkedIn Premium’s advanced filters allow targeting decision-makers — by title, location, industry, and company size. It eliminates guesswork from outreach.
2. Personalized Prospecting via InMail
Generic connection requests don’t convert. With InMail, you can craft personalized introductions that instantly increase response rates.
3. Competitor Insights
Track competitors’ growth, employee trends, and content performance to stay ahead of market shifts.
4. Authority Building
Premium members can view unlimited profiles and use insights to engage with top industry players — helping build authority and trust.
5. Hiring & Networking
Businesses can find better candidates, collaborators, and clients — all within LinkedIn’s verified professional ecosystem.
Is LinkedIn Premium Worth It?
The short answer — Yes, if you use it strategically.
If you’re an active LinkedIn user seeking growth — either in your career or business — LinkedIn Premium delivers immense ROI.
Here’s how different user types benefit:
| User Type | Key Premium Advantage |
|---|---|
| Job Seeker | Direct recruiter access + profile insights |
| Freelancer / Consultant | Client outreach via InMail |
| Digital Marketer | Lead targeting + conversion data |
| Recruiter | Smart candidate matching |
| Entrepreneur | Unlimited networking + company analytics |
In other words, LinkedIn Premium pays for itself if you use its tools proactively — not passively.
How to Maximize LinkedIn Premium
1. Optimize Your Profile
Before you upgrade, ensure your LinkedIn profile is SEO-friendly:
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Add a professional headline.
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Use relevant keywords.
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Highlight measurable achievements.
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Include a clear CTA (e.g., “Let’s connect” or “Email me at theinfotechnologies@gmail.com”).
2. Use InMail Wisely
Your InMail quota is limited — use it for high-value connections or leads. Personalize your message with context and clear intent.
3. Monitor Profile Views
Use “Who viewed your profile” insights to reach out to potential partners, clients, or recruiters who already showed interest.
4. Learn Continuously
Take advantage of LinkedIn Learning. Courses on marketing, branding, and analytics help keep your skills sharp and relevant.
5. Combine LinkedIn Premium with Ads
For brands and agencies, running LinkedIn Ads alongside Premium access can supercharge results. The combination increases visibility, trust, and conversion.
LinkedIn Premium vs. Free Account
| Feature | Free LinkedIn | LinkedIn Premium |
|---|---|---|
| Profile views | Limited | Full visibility |
| InMail messaging | Not available | Available |
| Advanced search filters | Basic only | Advanced targeting |
| Insights on jobs/companies | Minimal | Deep insights |
| Learning access | Limited | Full access |
| Lead generation potential | Low | High |
Clearly, Premium transforms LinkedIn from a passive networking tool into an active business growth platform.
Real Business Impact: LinkedIn Premium Success Stories
At The Info Technologies, our digital marketing clients have reported:
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2x more qualified leads from LinkedIn outreach using Premium filters.
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45% higher reply rates through personalized InMail campaigns.
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30% faster hiring turnaround using Recruiter Lite.
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Increased brand authority with enhanced visibility and analytics.
With LinkedIn Premium, you don’t just grow connections — you grow conversions.
Tips from The Info Technologies: How to Win with LinkedIn Premium
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Be Consistent: Post engaging, value-driven content weekly.
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Engage Smartly: Comment and message meaningfully — not generically.
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Track Results: Use LinkedIn analytics to measure your performance.
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Integrate Premium with CRM: Combine lead data for powerful retargeting.
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Work with Experts: Partner with a digital marketing agency like The Info Technologies to maximize ROI.
Conclusion: LinkedIn Premium is a Strategic Investment
LinkedIn Premium isn’t just another subscription — it’s a professional accelerator. Whether you’re growing your personal brand or scaling a business, it gives you visibility, credibility, and control.
The key lies in how you use it — not just as a networking tool, but as a strategic growth engine.
At The Info Technologies, we specialize in helping professionals and businesses leverage LinkedIn Premium for branding, lead generation, and digital success.
Start your LinkedIn growth journey today!
Email us at theinfotechnologies@gmail.com to get a free consultation.
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