LinkedIn Algorithm: How To Boost Reach & Engagement

In today’s digital-first business landscape, LinkedIn has evolved into far more than just a professional networking platform. With over 1 billion members worldwide (as of 2025), it is the go-to hub for B2B marketing, networking, recruitment, and thought leadership. But standing out on LinkedIn is not as simple as publishing a post—it’s about understanding and leveraging the LinkedIn algorithm.

If you’ve ever wondered why some posts go viral while others barely get noticed, the answer lies in how LinkedIn decides what content to show and to whom. At The Info Technologies, we specialize in helping brands and professionals master this algorithm to maximize visibility, engagement, and leads.

In this blog, we’ll break down everything you need to know about the LinkedIn algorithm, from how it works to strategies you can use to stay ahead.

What is the LinkedIn Algorithm?

The LinkedIn algorithm is the AI-driven system that determines which posts, articles, and updates appear on your feed. Unlike other social media platforms, LinkedIn prioritizes professional relevance and value. This means that content designed to educate, inspire, or help others professionally is rewarded, while overly promotional or irrelevant content gets suppressed.

At its core, the LinkedIn algorithm’s goal is to:

Show users relevant content that matches their interests and professional goals.
Encourage meaningful interactions such as comments, shares, and direct conversations.
Promote quality over quantity, ensuring that valuable content thrives over clickbait.

How the LinkedIn Algorithm Works

To optimize your LinkedIn strategy, you need to understand the three stages of the algorithm:

1. Content Classification

When you hit “post,” LinkedIn’s AI immediately classifies your content into categories:

Spam
Low quality
High quality

Factors that impact this classification include spelling, relevance, and whether you’re using excessive links or hashtags. Posts with value-driven text, visuals, and genuine insights usually make it to the “high quality” bucket.

2. Initial Testing

Once classified, LinkedIn shows your content to a small percentage of your audience. This is a test. If people engage (like, comment, share, dwell), the algorithm expands the reach. If engagement is low, your post fizzles out.

3. Ongoing Virality Check

Engagement triggers distribution. The more your post gets quality interactions, the more LinkedIn keeps pushing it to wider audiences—even outside your immediate network. This is how posts go viral.

Key Ranking Signals in the LinkedIn Algorithm

The algorithm evaluates your post and engagement based on several ranking signals:

Personal connections – Content from people you know or interact with is prioritized.
Interest relevance – LinkedIn studies keywords, hashtags, and topics to match posts with user interests.
Engagement probability – Posts likely to generate conversation get boosted.
Dwell time – If users spend time reading your post instead of scrolling past, LinkedIn rewards it.
Content type – Native video, documents, and carousel posts are favored over external links.

How to Optimize Your Content for the LinkedIn Algorithm

Now that we know how the system works, let’s dive into practical strategies to hack the LinkedIn algorithm:

1. Post Native Content

Avoid linking out to external websites immediately. Instead, use LinkedIn-native formats like:

Carousel documents (PDFs with slides)
Native videos (uploaded directly to LinkedIn, not YouTube links)
Polls (engagement boosters)
Long-form posts with storytelling

2. Hook Your Audience Early

The first two lines of your post are critical. Use attention-grabbing hooks like:

A surprising statistic
A thought-provoking question
A bold statement

This makes people click “see more”, increasing your dwell time.

3. Encourage Comments, Not Just Likes

The algorithm values conversations. Instead of asking people to “like,” ask them to share their thoughts, tag others, or answer a question.

4. Use Hashtags Wisely

Three to five hashtags are ideal. Use a mix of:

Broad hashtags (#LinkedIn, #Marketing, #BusinessGrowth)
Niche hashtags (#LinkedInAlgorithm, #B2BMarketing, #SocialSelling)

5. Timing Matters

Post when your audience is most active. For most industries, that’s Tuesday–Thursday, between 8 AM–11 AM local time.

6. Maintain Consistency

The algorithm rewards regular contributors. Posting 2–3 times a week keeps you visible without overwhelming your audience.

Common Mistakes That Hurt LinkedIn Reach

Even with the best intentions, many professionals and brands unknowingly sabotage their visibility. Here are some pitfalls to avoid:

Posting and ghosting: Publishing content but not engaging with comments.
Overusing links: Constantly driving traffic away from LinkedIn.
Hashtag stuffing: Using too many hashtags looks spammy.
Salesy content: LinkedIn is about value first, sales later.
Ignoring analytics: Without measuring results, you can’t refine your strategy.

The Future of the LinkedIn Algorithm

LinkedIn’s algorithm is not static—it evolves with user behavior and AI advancements. Emerging trends include:

AI-driven personalization – Expect more tailored feeds based on skills, industries, and behaviors.
Video-first content – Short-form, snackable videos will gain even more traction.
Creator-led growth – LinkedIn is rewarding creators with tools like newsletters and live streams.
Community focus – Posts that foster group discussions will get higher reach.

Staying updated with these trends ensures your brand doesn’t fall behind.

How The Info Technologies Helps You Win on LinkedIn

At The Info Technologies, we don’t just follow trends—we set them. Our LinkedIn marketing services are designed to help businesses and professionals:

Craft algorithm-friendly content that gets noticed.
Optimize LinkedIn company pages for authority and visibility.
Run targeted ad campaigns that reach the right decision-makers.
Analyze performance with advanced LinkedIn analytics.
Build thought leadership through content strategy and storytelling.

Whether you’re a startup founder, a B2B service provider, or a global enterprise, our team ensures your brand thrives on LinkedIn.

Final Thoughts

Mastering the LinkedIn algorithm is no longer optional—it’s essential for visibility, engagement, and growth. By understanding how it works and applying the right strategies, you can turn LinkedIn into your most powerful digital marketing channel.

At The Info Technologies, we help brands like yours dominate LinkedIn with data-driven strategies, creative storytelling, and AI-powered insights.

Ready to make LinkedIn work for your business?
Contact us today at theinfotechnologies@gmail.com to book a free consultation.

Let’s transform your LinkedIn presence into a lead generation powerhouse.